New Brand + Website!April 28, 2014

It’s here, it’s here, it’s here! For the past five months or so the lovely Rachelle Sartini Garner has been tirelessly working on my new brand, including color palettes, logos (for LBP and the Photobooth!), pricing guides and a sparkly website. I’m so excited to unveil it to the world.

Akron Ohio Wedding Photographer
This is the first time I’ve gone through the entire branding process as owner of Lane Baldwin Photography (I helped the fraternity with a rebrand, which was actually really good experience for my personal rebrand). When I started out three years ago I had my logo designed … and then I did the rest myself. I chose to invest in things like my client’s experience and cohesive packaging, along with new equipment. I’m not sure if that was necessarily the right or wrong way to do it, but I’m so thankful that it worked for me.

About a year ago, I knew that it was time to start thinking about hiring a professional to create a cohesive brand for LBP. I needed a more grown-up look, and I knew that I wanted my brand and website to have a more editorial style. Rachelle was just the lady for the job!

Photography Branding
The brand piece (colors, fonts, logos, etc.) was fairly easy. Is that ridiculous to say? By easy I mean that 1) I had an idea of what I wanted going in and 2) Rachelle is super talented and I liked what she put together from the start. The website? Not gonna lie, I struggled with that part.

I really, really wanted a completely customized website. Like really. But I couldn’t find a platform that I loved. I always strive to create clean, bright, modern photos, and I wanted my website to match. The bells and whistles just didn’t feel right. I want my website visitors to be able to easily navigate my site and find what they’re looking for. And if and when visitors decide to spend some time on my site, I want them to hang out on the blog because that’s the heart and soul of my business. So … I decided to stick with Folio Websites. It’s a template-based site and it’s not flashy, but it’s simple and editorial and clean.

I find myself comparing myself to others a lot, which is so not healthy but so easy to do. I get swept up in what everyone else is doing and forget where I’m at and what’s best for me. This is what’s best for me. This is where Lane Baldwin Photography is supposed to be. And I could not be more thrilled! Thanks for all your support. Here’s to the next three years!

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Baby Mila | NewbornApril 24, 2014

Cleveland Ohio Baby Girl Photos

This session was oh-so-fun for me. Remember Melissa and Michael and their epic Serbian wedding? Mila is their baby! (By the way, how cute is it that their names all start with “M”?) I cannot tell you how amazing it is to be a part of such big stages in a couple’s life. It’s really mind-blowing that I get to document such important life events!

Baby Mila has such a sweet temperament. Besides being a tad fussy when mom wasn’t holding her, she was so calm and observant the whole session. :) And do I even need to mention the hair? It’s already so beautiful! She’s an adorable little girl.

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Mila’s nursery colors are so unique! Coral, teal and a golden yellow. So pretty for a little girl!

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I adore this one. The contrast between baby’s fingers and dad’s finger is just so incredible.

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Sara & Jim | Indigo Lake PortraitsApril 21, 2014

Lifestyle Engagement Photographer

Sara and Jim are two of my favorite people ever. I did their engagement photos last fall, and when I put out a plea on Facebook for models for a teaching session I was planning for my second shooters, they didn’t hesitate. I’m so incredibly happy we got to work together again because these two are so fun. Jim has such a good attitude and a constant smile and Sara giggles at everything he whispers in her ear. Perfect. :)

Lifestyle Engagement Photographer

Fun news: I’m starting to play with film. :) :) Sara and Jim were super patient with me while I switched between my film camera and my digital one. Up there on the left is film, digital is on the right.

Lifestyle Engagement Photographer

Sara and Jim are getting married in Mexico in just a few short months!

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Alright, I have to brag on my second shooters a bit … that one up there on the right is from my new assistant Samantha. She has a great eye!

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Sara and Jim make me smile. :) As does that photo up there on the left by my assistant Markie!

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Love this one. You too look good together … and next to that lifesaver too. ;)

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Love the laughter. It makes me so happy to take photos like this!

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Julie & Micah | Outdoor Cincinnati WeddingApril 17, 2014

Fairfield Ohio Wedding Photographer

Julie says that her favorite thing about Micah is that he shows her he loves her every single day. And THAT was my favorite thing about their wedding. I love observing couples, and watching Micah watch Julie was just so sweet. She is one lucky lady because he thinks the world of her.

These two got married on a beautiful, breezy day in a suburb of Cincinnati. Julie is the daughter of my former co-worker (Hi, Lisa!) and I’ve been so excited about this wedding since she booked last spring. Add to the fun Julie’s daughter, Jaylen, and you have one rockin’ wedding! :)

Julie and Micah, thank you for sharing your happiness with me. I loved documenting your big day, and I’m so excited to keep up with your newly joined family. :)

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Julie and Micah chose to do a first look before the ceremony …

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I love that all the guys, including the ring bearer, plus Julie wore Converse sneakers. What a comfy choice!

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So, funny story: At the exact moment of the first kiss, Jaylen yelled, “Ewwwww!” which obviously cracked everyone up. Looking at these photos though, I think a bug flew into her mouth, which was probably what she was really “ewwwing” about. Can we verify this, Julie? Lisa? :)

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Julie’s sister, Mallory, SANG the father/daughter song. Oh my goodness. Such a sweet moment.

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Julie and Jaylen had their very own dance too.

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Ceremony: Harbin Park
Reception: Receptions Fairfield
Florist: Two Little Buds
DJ: Everlasting Sounds
Bride’s Dress: David’s Bridal
Bridemaids’ Dresses: David’s Bridal
Tuxes: Men’s Wearhouse
Honeymoon: Punta Cana!

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